2025 Business of Art Symposium


All Day in the Lobby

REGISTRATION

  • Purchase Tickets

  • Information: Grass Valley-Nevada City and Truckee Cultural Districts

  • The Business of Art Café. Opens at 8:30AM.

  • Symposium Map

  • Become a Member

  • Calls to Artists: Add yours

  • Artist Directories—There are 3 to choice from: Submit your free profile all day

  • Q&A with Nevada County Arts Council Staff

  • Portfolio Reviews with Piper J and Ridgeline Galleries

  • Ideas Box

  • Events Calendar: Add your event


Nevada County Artist Directory

Submit your FREE Profile ALL DAY

Our Artist Directory is a FREE online professional directory open to all artists living or working in Nevada County. The Directory highlights our region as the premier arts destination for art buyers in the Sierra Nevada Foothills and Truckee-Tahoe region, and home to some of the best talent in Northern California. If you are a practicing artist – in any discipline – and haven’t yet signed up, this is your chance. We’ll be in the Lobby all day to get you started on this easy process. Just bring a brief description of you and your work – 100 words maximum – and a link to your website or online store, and we can help! Visit our Artist Directory in advance to glance over profiles of other artists.


The Business of Art Café

Visit our all-day refreshments table

Grab a bite on the go, with healthy (and not-so healthy) options. We’ll be providing an endless supply of coffee, a variety of hot teas, chilled water and cold drinks. You can pick up fruit, nuts, and small bites throughout the day, starting at 8:30am. Great moments begin at our Business of Art Café! Donations welcomed!

 

2025 Sessions

 

Keynote: From Uncertainty to Agency: The Artist’s Call to Action

Danielle Brazell

At a time when the arts face profound challenges and opportunities, Danielle Brazell will open the Business of Art Symposium with an urgent and hopeful vision for the future of creative communities. Drawing on her experience as a national leader in cultural policy, arts administration, and advocacy, she will speak to the resilience and ingenuity of artists navigating uncertainty, and the power of creativity to shape more inclusive and sustainable futures. This keynote will set the tone for the day—calling us to imagine boldly, act collectively, and re-commit to the essential role of the arts in civic life.


Creative Futures in a Circular Economy: Make Change, Make Money, Make Less Waste

Shira Lane

As California rolls out Extended Producer Responsibility (EPR) laws like SB 54 and SB 707, new budgets open for reuse, refill, repair, and education. That creates real opportunities for artists and makers—as storytellers, fabricators, experience designers, educators, and community activators. In this practical session, Shira Lane (Atrium 916) translates policy into plain language and shows how to position creative work where the funding flows—across producers/PROs, local governments, and mission-aligned partners. We’ll cover project types that qualify (installations, pop-ups, campaigns, workshops, product lines), how to frame outcomes (waste reduced, behavior change, community reach), and examples from successful circular pilots. You’ll leave knowing the roles creatives can play, how to package the work—and who pays.


Free Resources all Artists Should Know About

Kellie Cutler, Kyle Winters, and Diana Arbex

Are you in the know, being seen, connected, feeling supported? Join Nevada County Arts Council staff for an overview of key resources, including the how-tos of the community arts calendar, our artist calls and newsletters, and not one, not two, but three artist directories. Learn about monthly meetups for artists, and, if you have a public studio or a gallery space, how to join our map. At this session, we'll also share upcoming grant opportunities, and how to position yourself on our social media radar. This is a practical walk through you won’t want to miss!


Digital Artistry Unleashed: Elevating Your Instagram Presence and Media Connections

Patrick Storm

Instagram is more than a showcase—it’s a professional canvas for building community and connecting with the media. Led by creative strategist Patrick Storm, this workshop dives into strategies for curating a compelling online presence, from wall posts and reels to stories that tell your artistic journey. Participants will learn how to engage followers authentically, craft a cohesive visual identity, and initiate meaningful connections with reporters and media outlets, turning social media into a powerful professional tool.


Sell Out? Models for Sustaining Life as an Artist

Kevin Byrd

Making art is one thing. Making a living from it is another. This session offers a candid survey of how artists today sustain their practice, from direct sales and gallery representation to teaching, commissions, grants, and newer digital platforms. We’ll explore the pros and cons of each model, discuss real-world strategies for building income streams, and confront the myths that hold many artists back.


Collaborating with AI in Your Creative Practice

Yvonne Fang

Artificial intelligence is reshaping the creative landscape, offering new tools for experimentation and collaboration. Artist and technologist Yvonne Fang will demonstrate workflows that integrate AI into art-making, from real-time image generation to AI-assisted storytelling in immersive environments. Drawing on her teaching experience at Stanford and California College of the Arts, Fang will guide participants in experimenting with prompt engineering and co-creative tools, showing how AI can enhance artistic voice while expanding possibilities for creative practice.


Relax with Tax for Artists and Creative Freelancers

Kiersten Taylor Duerr

Taxes don’t have to be stressful—especially for creatives. In this session, tax accountant and musician Kiersten Taylor Duerr combines her teaching background and accounting expertise to make financial literacy accessible. She will demystify self-employment taxes, deductions, and income tracking while introducing tools and strategies to stay organized. Participants will leave with a clearer understanding of forms like Schedule C, as well as practical habits to reduce stress and maximize financial confidence as independent artists.


Portfolio Reviews with Piper J Gallery and Ridgeline Gallery 

Piper Johnson

All day long in the Lobby, artists will have the rare opportunity for one-on-one portfolio reviews with gallerist and art consultant Piper Johnson, founder of Piper J Gallery and Ridgeline Gallery in Truckee. In these focused sessions, participants will receive 15 minutes of direct, candid feedback from a commercial gallerist’s perspective—learning how to curate a cohesive, marketable body of work, highlight their strongest pieces, and make a lasting first impression with galleries and collectors. Whether you are emerging, mid-career, or established, this is a chance to refine your portfolio, gain insider insights into what gallerists are looking for, and walk away with actionable advice to propel your career forward.


Income Strategies for Artists

Allison Wyper

Artists thrive on creativity—but sustainability requires multiple income streams. In this workshop, arts entrepreneur and Rhizomatic Arts founder Allison Wyper will help participants identify innovative income strategies that extend beyond sales and grants. Drawing on her experience as a Business of Art Master Facilitator and international performance artist, she will share models for consultancy, membership programs, collaborations, and resource-sharing. Participants will gain tools to diversify their earnings, reduce reliance on single sources, and build careers rooted in both resilience and imagination.


Yes, AND… How to Become the Creative Everyone Wants to Work With

Judy Merrick

Great collaborators get called back. In this high-energy workshop, award-winning actress and improv teacher Judy Merrick will show artists how the principle of “Yes, AND…” can transform your professional relationships. Through interactive exercises rooted in improvisation, participants will practice listening, adaptability, and trust—the skills that turn good artists into great partners. You’ll walk away with new confidence, sharper instincts, and a reputation-ready toolkit for thriving in collaborations and professional networks. This session is designed to help you become the kind of artist others seek out again and again, and one set on career success.


Grantwriting for Artists & Arts Organizations: A Two-Part Series

Jenny Darlington-Person and Eliza Tudor

Funding is essential to sustaining creative work, and this two-part series pairs insider knowledge with hands-on practice:

Grantwriting Part 1 — From Vision to Proposal
This hands-on session walks participants through the fundamentals of preparing proposals, structuring budgets, and using AI-assisted editing tools to refine your language. You’ll leave with practical exercises, templates, and a clearer sense of how to organize and present your ideas effectively.

Grantwriting Part 2 — Insights from the Experts
Building on that foundation, Jenny Darlington-Person, Executive Director of the Arts Council of Placer County, and Eliza Tudor, Executive Director of Nevada County Arts Council, will share their expertise as seasoned fundraisers and grant writers. In this highly participatory Q&A, they will discuss what funders look for, how to avoid common mistakes, and how to build lasting relationships in the funding landscape. Bring your questions!


Demo Lab: 15 Minutes that Level up your Track

Pancho Tomaselli

Running as a four-hour rolling clinic, Berklee-trained bassist/producer Pancho Tomaselli (WAR, Tower of Power, Eric Burdon, PHILM) is offering one-on-one sessions giving you 15 focused minutes with to sharpen your demo’s strongest opportunities—arrangement, groove and low-end, performance, song form, tone, and mix notes—so your track moves from “interesting” to “industry-ready.” Whether you attend with a demo, or there simply to observe, you’ll leave with a concise next-steps sheet (top three fixes + targeted production tips) and practical suggestions for release readiness and career momentum. Bring 1–2 recordings (MP3/WAV on phone/laptop/USB), headphones, and optional stems or instrument; all genres and ages welcome. Sign-ups open at Registration (first-come, first-served) and slots run continuously throughout the day. Grounded in Pancho’s belief that music is a bridge and that learning thrives in a space of trust and belonging—and informed by funk, jazz, Latin rhythms, and global traditions—this clinic is crafted to meet you where you are and elevate what’s already in your sound.


The 2-minute Lunchtime Spotlight—your Open Mic!

Facilitated by Meghan Joy "MOJO" O'Keefe

During lunch we invite you to take to the mic to share news, information, needs, shoutouts, successes, partnership opportunities, and more. Limited to two minutes per person (this will be timed!).


Literary Arts Panel: Writing, Sustainability, and Creative Practice

Karen Terrey, Dean Rader, Mary Volmer and Leta McCollough Seletzky

If you are leading (or want to lead) a professional life in the literary arts or creative economy, join us in a conversation infused in curiosity and practical strategies. The panel members have been chosen for their thoughtful voice and expertise in their fields within the literary arts. We will share meaningful dialogue and skills regarding recent influences on the sustainability of living as and being a writer. Some of the questions asked will touch on the challenges to writers today of budget cuts and political climate, ethics and use of Generative AI, evolving views on Humanities, the variety of writerly roles, and the value of writing.


Fuel for the Future

Brandon "GR8" Greathouse

 To close out the Business of Art Symposium, we gather once more in community—participants, speakers, and leaders side by side—to celebrate the ideas, insights, and connections sparked throughout the day. Guided by Brandon “GR8” Greathouse’s signature energy and charisma, this session is both a reflection and a rallying cry: a chance to affirm what you’ve learned, recognize the confidence you’ve gained, and envision the next steps for your creative career. Expect to leave not only motivated and inspired, but ready to carry the momentum of this day into a future filled with new possibilities.

 

2025 Presenters

 

KEYNOTE | Danielle Brazell, Executive Director at California Arts Council

Danielle Brazell has had a distinguished career spanning over thirty years, marked by her transformative impact on public sector arts management and arts advocacy. In her current role as Executive Director of the California Arts Council, Brazell continues to advance support systems for creativity and promote the arts as vital to societal well-being. Her efforts are focused on fostering artistic innovation and ensuring that the arts remain a vibrant and integral part of civic and cultural life. Through her leadership, Danielle demonstrates the essential value of artists in shaping a more inclusive and culturally enriched society.

As the former General Manager of the City of Los Angeles Department of Cultural Affairs (DCA 2014-2021), Brazell played a pivotal role in expanding funding programs, developing new public arts initiatives, and championing equity and access in the arts. Her leadership resulted in a remarkable increase in the DCA’s budget from $13 million to $22 million and the establishment of a $150 million portfolio of capital projects and programming.

She was the founding Executive Director of Arts for LA (2006-2014), transforming the ad-hoc group of executive arts leaders into a new model for local arts and arts education advocacy. In addition, she served as the Artistic Director of Highways Performance Space and the Director of Special Projects for the Screen Actors Guild Foundation.

Leadership is not about authority; it’s about building systems where creativity thrives.

Danielle Brazell


Julie Baker

Julie Baker is CEO of California’s statewide arts advocacy organizations, where since 2018 she has transformed arts advocacy through statewide campaigns, coalition-building, and legislative influence. She serves on the boards of CalNonprofits and California Heritage: Indigenous Research Project, and has held national leadership roles with Americans for the Arts, Creative West, and the CA Economic Summit. Recipient of the Americans for the Arts Alene Valkanas Award, Julie previously directed The Center for the Arts and California WorldFest, curated at the Crocker Art Museum, and ran her own gallery and consulting firm. She is recognized statewide as a champion for artists, cultural workers, and the creative economy.

Julie Baker


Yvonne Fang

Yvonne Fang is a San Francisco–based artist and creative technologist whose work spans simulations, virtual worlds, games, and immersive XR experiences. She explores AI-driven aesthetics and nonhuman perspectives to challenge human-centered thinking in a time of climate crisis. With a Master’s in human-computer interaction from Carnegie Mellon University, she develops AI storytelling pipelines and has taught at Stanford d.school, Stanford Art & Art History, and California College of the Arts. Her projects have been showcased at Gray Area Foundation for the Arts, the Asian Art Museum, and the Gray Area Festival, marking her as a leading voice at the intersection of art and technology.


Allison Wyper

Allison Wyper is a performance artist, consultant, and arts entrepreneur with over 20 years of experience supporting artists and organizations. She founded Rhizomatic Arts in Los Angeles in 2014 to help creatives work independently while cultivating strong networks of support. A Master Facilitator of the Business of Art curriculum created by the Center for Cultural Innovation (CCI), she authored CCI’s forthcoming *Business of Art Facilitation Guide* and previously served as Artists Knowledge Manager at CCI. Her performances and curatorial projects have been presented internationally, and she continues to champion sustainable, artist-led professional development models.

Allison Wyper


Brandon Greathouse

Brandon Greathouse, AKA “GR8”, is a musician, DJ, emcee, dancer, and community builder who has headlined festivals across the U.S. and overseas. As the official host for World of Dance, he has combined his lyrical skills and charisma with a passion for bringing people together through music. He founded and ran two successful dance studios in Sacramento and Truckee, cultivating spaces of confidence and collaboration for young artists. With six years of international festival performances and a reputation for electrifying stages, Brandon continues to mentor and inspire emerging talent while building cultural connections through the arts.

Brandon “GR8” Greathouse


Kevin Byrd

Kevin Byrd is an interdisciplinary artist and creative director based in San Francisco. Educated in architecture, Byrd's ability to work across disciplines led to significant recognition in the design world. He developed the art strategy for Dolby Laboratories' 16-story headquarters in San Francisco, where he founded the Dolby Artist Program, a platform for artists working at the intersection of technology and art. Professionally, Byrd led creative & brand at Instacart, Postmates, and Uber. Kevin's art has been exhibited at the High Museum of Art, MOCA GA, The Goat Farm, and Wild & Scenic Film Festival. He is a fellow of the Hambidge and Cochran Collection residencies.

Kevin Byrd


Shira Lane

Shira Lane is the founder and CEO of Atrium 916, Sacramento’s Creative Innovation Center for Sustainability. Through Atrium’s incubator and accelerator, she mentors creative and manufacturing entrepreneurs to design for zero waste, reuse, and circularity, and operates Sacramento.Shop, a circular marketplace supporting 150+ makers. She led the transformation of a long-abandoned Old Sacramento building into a public sustainability hub that now welcomes 148,000+ visitors annually; Atrium was recognized by the California State Assembly as a 2024 Nonprofit of Distinction.

A policy-to-practice bridge-builder, Lane chairs the SB54 Reuse Subcommittee with the National Stewardship Action Council and collaborates with CalRecycle on implementing California’s Plastic Packaging Law. Her advocacy has advanced regulatory flexibility for reuse and refill pilots, creating clearer paths to scale.

Lane launched Upcycle Pop (America’s first upcycle market) and founded Circular California to build statewide reuse infrastructure. She leads creative programs including the Zero Waste Mobile Art Café, Recycle Challenge, Carts for the Arts, Pioneer Recycle Wagon, and Sustainable Santa, and produces the PBS series Citizens of Planet Earth. An award-winning documentary filmmaker (Unleashed Productions), she also founded the Sacramento Creative Economy meetings, helping secure $33M+ for the region’s creative sector.

Shira Lane


Dean Rader

Dean Rader has authored or co-authored thirteen books. His debut collection of poems, Works & Days, won the 2010 T. S. Eliot Poetry Prize. His 2014 collection Landscape Portrait Figure Form was named by The Barnes & Noble Review as a Best Poetry Book. Other titles include the poetry collection Self-Portrait as Wikipedia Entry and the anthologies Native Voices: Contemporary Indigenous Poetry, Craft, and Conversations and Bullets into Bells: Poets and Citizens Respond to Gun Violence. Rader writes and reviews regularly for The San Francisco Chronicle, The Huffington Post, BOMB, Ploughshares, Artforum, and The Los Angeles Review of Books, where he co-authors a column with Victoria Chang.

In 2020, he was a finalist for the National Book Critics Circle Balakian Award. His most recent collection of poems, Before the Borderless: Dialogues with the Art of Cy Twombly, was named by Bookriot as one of ten “mesmerizing” books of modern poetry. Rader’s writing has been supported by fellowships from Princeton University, Harvard University, the MacDowell Foundation, Art Omi, and The Headlands Center for the Arts. He is a professor at the University of San Francisco and a 2019 Guggenheim Fellow in poetry.

Dean Rader


Pancho Tomaselli

Pancho Tomaselli is a seasoned bassist, producer, and educator with more than 25 years in the music industry. Born in Quito, Ecuador, he studied at Berklee College of Music before touring internationally with legendary acts including WAR, Tower of Power, Eric Burdon, and PHILM. An endorsed artist for G&L and ESP Guitars, he has designed signature bass models and recorded extensively across genres. Alongside his global performing career, Pancho is a dedicated educator who uses music as a bridge—sharing his expertise in funk, jazz, Latin rhythms, and beyond to help artists and young people alike unlock their voice and creative power.

Pancho Tomaselli


Judy Merrick

Judy Merrick is an actress and improv teacher who spent 13 years in the vibrant New York theater scene. She has brought her passion for performance to Nevada City, where audiences may recognize her from Into the Woods, RENT, It’s a Wonderful Life, and The Shorts. For her role in The Moors, she won BroadwayWorld’s Best Actress award two years in a row. She also starred as Candy in Gold Can’t Love You Back, a new musical about the Gold Country, and most recently playing Puck in A Midsummer Night’s Dream at Center For the Arts. Judy trained at the University of Southern California in Los Angeles (LA), the Royal Academy of Dramatic Art in London, and American Academy of Dramatic Arts in New York (NYC), and has a multitude of LA and NYC credits in both theater and film.

Judy Merrick


Piper Johnson

Piper Johnson is a gallerist and cultural leader who represents more than 40 artists through her two contemporary galleries in downtown Truckee: Piper J Gallery and Ridgeline Gallery. Known for curating bold “modern mountain” aesthetics, she connects collectors with meaningful statement works while championing both regional and nationally recognized artists. In addition to her curatorial practice, Piper founded the Truckee Art Walk, a monthly anchor event of the Truckee Cultural District that unites venues and artists across historic downtown, further cementing her role as a catalyst for the region’s creative economy.

Piper Johnson


Karen Terrey

Karen Terrey serves as the Poet Laureate for Nevada County. She's a writer, editor, and writing coach, offering writing services, developmental editing, publishing guidance, and creative writing workshops in Truckee through her business Tangled Roots Writing for clients of all ages. An alumni of Community of Writers, she teaches English at Sierra College. Her poems have appeared in Rhino, Edge, Meadow, WordRiot, Puerto Del Sol, Wicked Alice, Canary, and Gray Sparrow Journal, among others. Her book Bite and Blood is available from Finishing Line Press and local bookstores, including Word After Word in Truckee and Harmony Books in Nevada City.

Karen Terrey


Kiersten Taylor Duerr

Kiersten Taylor Duerr, Med., CTE, is a tax accountant at Broadstreet Financial Group specializing in creative professionals and small businesses. A former public educator with a passion for demystifying finances, she draws on her experience bookkeeping for her husband’s music business to provide accessible tax support to artists. She helps clients navigate deductions, self-employment taxes, and financial planning, and also expresses her own creativity as guitarist and vocalist with the band Crystal Wells. Her work bridges financial literacy and artistic entrepreneurship, empowering creatives to thrive.

Kiersten Duerr


Mary Volmer

Mary Volmer, the author of two novels – Crown of Dust (Soho Press) and Reliance, Illinois (Soho Press) – is the Mission Fellow for Athletics at Saint Mary’s College (CA). In this interfaith, lay-chaplaincy position, she counsels and attends to the spiritual well-being of NCAA D-I athletes and coaches.

Along with Elizabeth Robinson, Maw Shein Win and Dawn Angelicca Barcelona, Mary is the cofounder of Alta Mesa Center for the Arts and its teaching arm, Maker, Mentor Muse. She helps writers uncover the voice and the underlying emotional, spiritual, and dramatic structures of their work. As an athlete and a working novelist and essayist, Mary understands the rigors and joys of discipline, the quiet rush of the flow state, the pain of failure, and the courage it takes to try, try again. It is her mission to help artists and athletes of all spiritual and religious traditions to grow into their many gifts and to share those gifts with the world.

Mary Volmer


Patrick Storm

Patrick Storm is a creative strategist and communications professional who helps artists and organizations amplify their presence in the digital age. With a background spanning branding, social media, and media relations, he has guided artists in crafting compelling narratives that resonate with audiences and capture the attention of press outlets. Patrick’s expertise lies in leveraging platforms like Instagram as both creative showcases and networking tools, enabling artists to build communities, attract opportunities, and sustain professional careers in the arts.

Patrick Storm


Leta McCollough Seletzky

Leta McCollough Seletzky directs the Low-Residency MFA at UNR, Reno, NV. She is a National Endowment for the Arts 2022 Creative Writing Fellow whose work has been featured in The Atlantic; The New York Times; O, The Oprah Magazine; The Washington Post; and elsewhere. Her essay "The Man in the Picture," published in O, The Oprah Magazine, was selected as a Notable Essay in BEST AMERICAN ESSAYS 2019. An alumna of Northwestern University and The George Washington University Law School, she is the author of the father-daughter memoir THE KNEELING MAN.

Leta McCollough Seletzky


Jenny Darlington-Person

Jenny Darlington-Person is Executive Director of the Arts Council of Placer County and a development consultant with InConcert Sierra, where she has advanced funding strategies for rural arts organizations since 2018. Her leadership during the pandemic earned her the 2022 Executive Leadership Award from the Association of California Symphony Orchestras. A graduate of the Executive Director Academy at the Center for Nonprofit Leadership and Juilliard’s Essentials in Orchestra Management, Jenny brings legal, fundraising, and nonprofit management expertise to her work. She is committed to strengthening arts access and equity in rural communities.

Jenny Darlington-Person


Meghan Joy “MOJO” O’Keefe

Mojo (they/them/any) is Executive Director of Amador County Arts Council and a lifelong performance artist and Teaching Artist with over 26 years of experience. They’ve led Poetry Out Loud since 2016 and currently mentor San Joaquin County’s emerging arts council. In 2022, MOJO received the Cali Catalyst Grant from the Center for Cultural Innovation for championing BIPOC and 2SLGBTQAI+ art in the face of political scrutiny. MOJO holds a Biology degree from Oberlin College, is a graduate of Pacific Conservatory of the Performing Arts, and is also a Massage Therapist and Reiki Master. A queer, non-binary woman with ADHD, MOJO knows firsthand the life-saving power of the arts.

Meghan Joy “MOJO” O’Keefe


Eliza Tudor

Eliza Tudor is Executive Director of Nevada County Arts Council and an experienced fundraiser who has secured millions in support for cultural initiatives across three continents. She previously served as Senior Development Executive at the University of Oxford, producing major philanthropic partnerships, and as Senior Commissioner for the UK’s National Health Service in London. Her leadership spans producing theatre and opera in Australia, policy research in the UK, and arts advocacy in California, where she has served on statewide and national boards. Eliza now leads regional initiatives that link fundraising, cultural policy, and tourism to build sustainable creative ecosystems.

Eliza Tudor


Kyle Winters

Kyle is a communications strategist and writer with over a decade of experience leading brand storytelling, digital strategy, and rebranding for organizations in travel, hospitality, technology, and public infrastructure. Kyle is especially skilled at translating complex ideas into clear, engaging narratives, and at guiding diverse teams of stakeholders to deliver campaigns that resonate. A Nevada County native with roots in the region’s creative community and a career spent shaping messages on a national scale, he brings both professional depth and a personal passion to advancing the arts in Nevada County.

Kyle Winters


Kellie Cutler

Kellie Cuttler is Program Manager for the Truckee Cultural District, where she advances strategic planning, creative partnerships, and fundraising for arts and culture in the Tahoe region. With 23 years in nonprofit administration, she has worked with organizations including Nevada Arts Council, Parasol Tahoe Community Foundation, KidZone Museum, and North Tahoe Arts. Kellie holds a master’s degree in arts administration from Golden Gate University and serves on the Truckee Chamber of Commerce board and multiple community committees. She brings deep commitment to community leadership and a passion for strengthening Truckee’s cultural identity.

Kellie Cutler


Diana Arbex

Diana Arbex is Program Manager for the Grass Valley–Nevada City Cultural District and an arts administrator with international experience. Originally from Brazil, she has managed galleries, curated cultural programs, and served as Operations Manager for the Wild & Scenic Film Festival. At Nevada County Arts Council, she has advanced cultural programming, supported artists, and received recognition as a California Arts Council Individual Artist Fellow. With a background in design and a passion for community engagement, Diana brings creativity and strategy to cultural development.

Diana Arbex


2025 Outline of the Day

 

8:30

Doors Open, Registration, Coffee and Networking in the Lobby

The doors to the lobby open at this time, and attendees are welcome to explore the space and take advantage of the services below.

 

Registration 

The Business of Art Café

The Business of Art Symposium MAP

Become a member

Calls to Artists – add yours!

Calendar of Events – add yours!

Portfolio Reviews with Piper J and Ridgeline Galleries

Artist Directories: Submit your FREE Profiles ALL DAY

Q&A with Staff

Ideas Box—we want to hear from you!

 

——From 9:00-11:20 all sessions take place in The Auditorium—that’s N12-The Multi-Purpose Center


9:00

Welcome

With Eliza Tudor, Executive Director of the Nevada County Arts Council, and Karen O’Hara, Executive Dean, Sierra College


9:10

California Artists at the Table: Advocacy That Makes a Difference

With Julie Baker, CEO of California for the Arts and California Arts Advocates.

 
  • A 20-minute spotlight with Julie Baker, CEO of California for the Arts and California Arts Advocates, on why advocacy matters, what’s at stake for artists today, and how your voice can help shape policy and our collective future.


9:30

Free Resources All Artists Should Know About

With Nevada County Arts Council staff members Kellie Cutler, Diana Arbex, and Kyle Winters.

 
  • Are you in the know, being seen, connected, feeling supported? Join Nevada County Arts Council staff for an overview of key resources, including the how-tos of the community arts calendar, our artist calls and newsletters, and not one, not two, but three artist directories. Learn about monthly meetups for artists, and, if you have a public studio or a gallery space, how to join our map. At this session, we'll also share upcoming grant opportunities, and how to position yourself on our social media radar. This is a practical walk through you won’t want to miss!


10:00

5-Minute Break


10:05

Keynote: From Uncertainty to Agency: The Artist’s Call to Action

With Danielle Brazell, Executive Director at California Arts Council.

 
  • At a time when the arts face profound challenges and opportunities, Danielle Brazell will open the Business of Art Symposium with an urgent and hopeful vision for the future of creative communities. Drawing on her experience as a national leader in cultural policy, arts administration, and advocacy, she will speak to the resilience and ingenuity of artists navigating uncertainty, and the power of creativity to shape more inclusive and sustainable futures. This keynote will set the tone for the day—calling us to imagine boldly, act collectively, and re-commit to the essential role of the arts in civic life.


11:05

15-Minute Break


11:20

BREAKOUT SESSIONS


Income Strategies for Artists
(Room N12-103)

With Allison Wyper, founder of Rhizomatic Arts, performance artist, consultant, and arts entrepreneur.

 
  • Artists thrive on creativity—but sustainability requires multiple income streams. In this workshop, arts entrepreneur and Rhizomatic Arts founder Allison Wyper will help participants identify innovative income strategies that extend beyond sales and grants. Drawing on her experience as a Business of Art Master Facilitator and international performance artist, she will share models for consultancy, membership programs, collaborations, and resource-sharing. Participants will gain tools to diversify their earnings, reduce reliance on single sources, and build careers rooted in both resilience and imagination.

Digital Artistry Unleashed: Elevating your Social Media Presence and Media Connections (Room N15-101)

With Patrick Storm, creative strategist, communications professional, and CEO of Lemon Tree Agency.

 
  • Instagram is more than a showcase—it’s a professional canvas for building community and connecting with the media. Led by creative strategist Patrick Storm, this workshop dives into strategies for curating a compelling online presence, from wall posts and reels to stories that tell your artistic journey. Participants will learn how to engage followers authentically, craft a cohesive visual identity, and initiate meaningful connections with reporters and media outlets, turning social media into a powerful professional tool.

Grantwriting for Artists & Arts Organizations: Part 1 (Room N11-101)

With Jenny Darlington-Person, Executive Director at Arts Council of Placer County

 
  • Grantwriting Part 1 — From Vision to Proposal
    This hands-on session walks participants through the fundamentals of preparing proposals, structuring budgets, and using AI-assisted editing tools to refine your language. You’ll leave with practical exercises, templates, and a clearer sense of how to organize and present your ideas effectively.

Demo Lab: 15 Minutes that Level up your Track (this runs all the way to 3:40) (Room N9-108)

With Pancho Tomaselli, internationally touring bassist (Nelly Furtado, MOLOTOV, WAR, PHILM, Tower of Power, META Sound Collection, etc.), producer, and educator.

 
  • Running as a four-hour rolling clinic, Berklee-trained bassist/producer Pancho Tomaselli (WAR, Tower of Power, Eric Burdon, PHILM) is offering one-on-one sessions giving you 15 focused minutes with to sharpen your demo’s strongest opportunities—arrangement, groove and low-end, performance, song form, tone, and mix notes—so your track moves from “interesting” to “industry-ready.” Whether you attend with a demo, or there simply to observe, you’ll leave with a concise next-steps sheet (top three fixes + targeted production tips) and practical suggestions for release readiness and career momentum. Bring 1–2 recordings (MP3/WAV on phone/laptop/USB), headphones, and optional stems or instrument; all genres and ages welcome. Sign-ups open at Registration (first-come, first-served) and slots run continuously throughout the day. Grounded in Pancho’s belief that music is a bridge and that learning thrives in a space of trust and belonging—and informed by funk, jazz, Latin rhythms, and global traditions—this clinic is crafted to meet you where you are and elevate what’s already in your sound.


12:20 - 1:20 - Lunch Break (cash and Venmo only)

The 2-minute Lunchtime Spotlight—your Open Mic! (N12-The Multi-Purpose Center)

Facilitated by Meghan Joy "MOJO" O'Keefe

During lunch we invite you to take to the mic to share news, information, needs, shoutouts, successes, partnership opportunities, and more. Limited to two minutes per person (this will be timed!).


1:25

Breakout Sessions

Sell Out? Models for Sustaining Life as an Artist (Room N15-101)

With Kevin Byrd, artist and design consultant.

 
  • Making art is one thing. Making a living from it is another. This session offers a candid survey of how artists today sustain their practice, from direct sales and gallery representation to teaching, commissions, grants, and newer digital platforms. We’ll explore the pros and cons of each model, discuss real-world strategies for building income streams, and confront the myths that hold many artists back.

Yes, AND… How to Become the Creative Everyone Wants to Work With (Room N12-103)

With Judy Merrick, actress and improv teacher.

 
  • Great collaborators get called back. In this high-energy workshop, award-winning actress and improv teacher Judy Merrick will show artists how the principle of “Yes, AND…” can transform your professional relationships. Through interactive exercises rooted in improvisation, participants will practice listening, adaptability, and trust—the skills that turn good artists into great partners. You’ll walk away with new confidence, sharper instincts, and a reputation-ready toolkit for thriving in collaborations and professional networks. This session is designed to help you become the kind of artist others seek out again and again, and one set on career success.

Grantwriting for Artists & Arts Organizations: Part 2 (Room N11-101)

With Jenny Darlington-Person, Executive Director of the Arts Council of Placer County, and Eliza Tudor, Executive Director of the Nevada County Arts Council.

 
  • Grantwriting Part 2 — Insights from the Experts
    Building on Part 1 of this two-part Grantwriting sequence, Jenny Darlington-Person, Executive Director of the Arts Council of Placer County will be joined by Eliza Tudor, Executive Director of Nevada County Arts Council, to share their collective expertise as seasoned fundraisers and grant writers. In this highly participatory Q&A, they will discuss what funders look for, how to avoid common mistakes, and how to build lasting relationships in the funding landscape. Bring your questions!

Demo Lab: 15 Minutes That Level up your Track (this runs all the way to 3:40) (Room N9-108)

With Pancho Tomaselli, internationally touring bassist (Nelly Furtado, MOLOTOV, WAR, PHILM, Tower of Power, META Sound Collection, etc.), producer, and educator.

 
  • Running as a four-hour rolling clinic, Berklee-trained bassist/producer Pancho Tomaselli (WAR, Tower of Power, Eric Burdon, PHILM) is offering one-on-one sessions giving you 15 focused minutes with to sharpen your demo’s strongest opportunities—arrangement, groove and low-end, performance, song form, tone, and mix notes—so your track moves from “interesting” to “industry-ready.” Whether you attend with a demo, or there simply to observe, you’ll leave with a concise next-steps sheet (top three fixes + targeted production tips) and practical suggestions for release readiness and career momentum. Bring 1–2 recordings (MP3/WAV on phone/laptop/USB), headphones, and optional stems or instrument; all genres and ages welcome. Sign-ups open at Registration (first-come, first-served) and slots run continuously throughout the day. Grounded in Pancho’s belief that music is a bridge and that learning thrives in a space of trust and belonging—and informed by funk, jazz, Latin rhythms, and global traditions—this clinic is crafted to meet you where you are and elevate what’s already in your sound.


2:25

15-Minute Break


2:40

Breakout Sessions


Relax with Tax for Artists and Creative Freelancers
(Room N9-102))

With tax accountant and musician, Kiersten Taylor Duerr.

 
  • Taxes don’t have to be stressful—especially for creatives. In this session, tax accountant and musician Kiersten Taylor Duerr combines her teaching background and accounting expertise to make financial literacy accessible. She will demystify self-employment taxes, deductions, and income tracking while introducing tools and strategies to stay organized. Participants will leave with a clearer understanding of forms like Schedule C, as well as practical habits to reduce stress and maximize financial confidence as independent artists.

Literary Arts Panel: Writing, Sustainability, and Creative Practice (Room N12-103)

With Nevada County Poet Laureate Karen Terrey, award-winning poet Dean Rader, novelist Mary Volmer, and writer and memoirist Leta McCollough Seletzky.

 
  • If you are leading (or want to lead) a professional life in the literary arts or creative economy, join us in a conversation infused in curiosity and practical strategies. The panel members have been chosen for their thoughtful voice and expertise in their fields within the literary arts. We will share meaningful dialogue and skills regarding recent influences on the sustainability of living as and being a writer. Some of the questions asked will touch on the challenges to writers today of budget cuts and political climate, ethics and use of Generative AI, evolving views on Humanities, the variety of writerly roles, and the value of writing.

Collaborating with AI in Your Creative Practice (Room N15-101)

With technologist, Yvonne Fang.

 
  • Artificial intelligence is reshaping the creative landscape, offering new tools for experimentation and collaboration. Artist and technologist Yvonne Fang will demonstrate workflows that integrate AI into art-making, from real-time image generation to AI-assisted storytelling in immersive environments. Drawing on her teaching experience at Stanford and California College of the Arts, Fang will guide participants in experimenting with prompt engineering and co-creative tools, showing how AI can enhance artistic voice while expanding possibilities for creative practice.

Creative Futures in a Circular Economy: Make Change, Make Money, Make Less Waste (Room N11-101)

With Shira Lane, founder and CEO of Atrium 916, Sacramento’s Creative Innovation Center for Sustainability.

 
  • As California rolls out Extended Producer Responsibility (EPR) laws like SB 54 and SB 707, new budgets open for reuse, refill, repair, and education. That creates real opportunities for artists and makers—as storytellers, fabricators, experience designers, educators, and community activators. In this practical session, Shira Lane (Atrium 916) translates policy into plain language and shows how to position creative work where the funding flows—across producers/PROs, local governments, and mission-aligned partners. We’ll cover project types that qualify (installations, pop-ups, campaigns, workshops, product lines), how to frame outcomes (waste reduced, behavior change, community reach), and examples from successful circular pilots. You’ll leave knowing the roles creatives can play, how to package the work—and who pays.

Demo Lab: 15 Minutes that Level up your Track (Room N9-108)

With Pancho Tomaselli, internationally touring bassist (Nelly Furtado, MOLOTOV, WAR, PHILM, Tower of Power, META Sound Collection, etc.), producer, and educator.

 
  • Running as a four-hour rolling clinic, Berklee-trained bassist/producer Pancho Tomaselli (WAR, Tower of Power, Eric Burdon, PHILM) is offering one-on-one sessions giving you 15 focused minutes with to sharpen your demo’s strongest opportunities—arrangement, groove and low-end, performance, song form, tone, and mix notes—so your track moves from “interesting” to “industry-ready.” Whether you attend with a demo, or there simply to observe, you’ll leave with a concise next-steps sheet (top three fixes + targeted production tips) and practical suggestions for release readiness and career momentum. Bring 1–2 recordings (MP3/WAV on phone/laptop/USB), headphones, and optional stems or instrument; all genres and ages welcome. Sign-ups open at Registration (first-come, first-served) and slots run continuously throughout the day. Grounded in Pancho’s belief that music is a bridge and that learning thrives in a space of trust and belonging—and informed by funk, jazz, Latin rhythms, and global traditions—this clinic is crafted to meet you where you are and elevate what’s already in your sound.


3:40

5-Minute Break


3:45

Fuel for the Future—Closing the Loop, Opening New Doors (N12-The Multi-Purpose Center)

Gathering together with musician, DJ, dancer, and community builder, Brandon "GR8" Greathouse.

 
  •  To close out the Business of Art Symposium, we gather once more in community—participants, speakers, and leaders side by side—to celebrate the ideas, insights, and connections sparked throughout the day. Guided by Brandon “GR8” Greathouse’s signature energy and charisma, this session is both a reflection and a rallying cry: a chance to affirm what you’ve learned, recognize the confidence you’ve gained, and envision the next steps for your creative career. Expect to leave not only motivated and inspired, but ready to carry the momentum of this day into a future filled with new possibilities.


4:15

It’s a Wrap!