Outline of the Day
8:30
Doors Open, Registration, Coffee and Networking in the Lobby
The doors to the lobby open at this time, and attendees are welcome to explore the space and take advantage of the services below.
Registration
The Business of Art Café
The Business of Art Symposium MAP
Become a member
Calls to Artists – add yours!
Calendar of Events – add yours!
Portfolio Reviews with Piper J and Ridgeline Galleries
Artist Directories: Submit your FREE Profiles ALL DAY
Q&A with Staff
Ideas Box—we want to hear from you!
——From 9:00-11:20 all sessions take place in The Auditorium—that’s N12-The Multi-Purpose Center
9:00
Welcome
With Eliza Tudor, Executive Director of the Nevada County Arts Council, and Karen O’Hara, Executive Dean, Sierra College
9:10
California Artists at the Table: Advocacy That Makes a Difference
With Julie Baker, CEO of California for the Arts and California Arts Advocates.
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A 20-minute spotlight with Julie Baker, CEO of California for the Arts and California Arts Advocates, on why advocacy matters, what’s at stake for artists today, and how your voice can help shape policy and our collective future.
9:30
Free Resources All Artists Should Know About
With Nevada County Arts Council staff members Kellie Cutler, Diana Arbex, and Kyle Winters.
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Are you in the know, being seen, connected, feeling supported? Join Nevada County Arts Council staff for an overview of key resources, including the how-tos of the community arts calendar, our artist calls and newsletters, and not one, not two, but three artist directories. Learn about monthly meetups for artists, and, if you have a public studio or a gallery space, how to join our map. At this session, we'll also share upcoming grant opportunities, and how to position yourself on our social media radar. This is a practical walk through you won’t want to miss!
10:00
5-Minute Break
10:05
Keynote: From Uncertainty to Agency: The Artist’s Call to Action
With Danielle Brazell, Executive Director at California Arts Council.
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At a time when the arts face profound challenges and opportunities, Danielle Brazell will open the Business of Art Symposium with an urgent and hopeful vision for the future of creative communities. Drawing on her experience as a national leader in cultural policy, arts administration, and advocacy, she will speak to the resilience and ingenuity of artists navigating uncertainty, and the power of creativity to shape more inclusive and sustainable futures. This keynote will set the tone for the day—calling us to imagine boldly, act collectively, and re-commit to the essential role of the arts in civic life.
11:05
15-Minute Break
11:20
BREAKOUT SESSIONS
Income Strategies for Artists (Room N12-103)
With Allison Wyper, founder of Rhizomatic Arts, performance artist, consultant, and arts entrepreneur.
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Artists thrive on creativity—but sustainability requires multiple income streams. In this workshop, arts entrepreneur and Rhizomatic Arts founder Allison Wyper will help participants identify innovative income strategies that extend beyond sales and grants. Drawing on her experience as a Business of Art Master Facilitator and international performance artist, she will share models for consultancy, membership programs, collaborations, and resource-sharing. Participants will gain tools to diversify their earnings, reduce reliance on single sources, and build careers rooted in both resilience and imagination.
Digital Artistry Unleashed: Elevating your Social Media Presence and Media Connections (Room N15-101)
With Patrick Storm, creative strategist, communications professional, and CEO of Lemon Tree Agency.
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Instagram is more than a showcase—it’s a professional canvas for building community and connecting with the media. Led by creative strategist Patrick Storm, this workshop dives into strategies for curating a compelling online presence, from wall posts and reels to stories that tell your artistic journey. Participants will learn how to engage followers authentically, craft a cohesive visual identity, and initiate meaningful connections with reporters and media outlets, turning social media into a powerful professional tool.
Grantwriting for Artists & Arts Organizations: Part 1 (Room N11-101)
With Jenny Darlington-Person, Executive Director at Arts Council of Placer County
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Grantwriting Part 1 — From Vision to Proposal
This hands-on session walks participants through the fundamentals of preparing proposals, structuring budgets, and using AI-assisted editing tools to refine your language. You’ll leave with practical exercises, templates, and a clearer sense of how to organize and present your ideas effectively.
Demo Lab: 15 Minutes that Level up your Track (this runs all the way to 3:40) (Room N9-108)
With Pancho Tomaselli, internationally touring bassist (Nelly Furtado, MOLOTOV, WAR, PHILM, Tower of Power, META Sound Collection, etc.), producer, and educator.
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Running as a four-hour rolling clinic, Berklee-trained bassist/producer Pancho Tomaselli (WAR, Tower of Power, Eric Burdon, PHILM) is offering one-on-one sessions giving you 15 focused minutes with to sharpen your demo’s strongest opportunities—arrangement, groove and low-end, performance, song form, tone, and mix notes—so your track moves from “interesting” to “industry-ready.” Whether you attend with a demo, or there simply to observe, you’ll leave with a concise next-steps sheet (top three fixes + targeted production tips) and practical suggestions for release readiness and career momentum. Bring 1–2 recordings (MP3/WAV on phone/laptop/USB), headphones, and optional stems or instrument; all genres and ages welcome. Sign-ups open at Registration (first-come, first-served) and slots run continuously throughout the day. Grounded in Pancho’s belief that music is a bridge and that learning thrives in a space of trust and belonging—and informed by funk, jazz, Latin rhythms, and global traditions—this clinic is crafted to meet you where you are and elevate what’s already in your sound.
12:20 - 1:20 - Lunch Break (cash and Venmo only)
The 2-minute Lunchtime Spotlight—your Open Mic! (N12-The Multi-Purpose Center)
Facilitated by Meghan Joy "MOJO" O'Keefe
During lunch we invite you to take to the mic to share news, information, needs, shoutouts, successes, partnership opportunities, and more. Limited to two minutes per person (this will be timed!).
1:25
Breakout Sessions
Sell Out? Models for Sustaining Life as an Artist (Room N15-101)
With Kevin Byrd, artist and design consultant.
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Making art is one thing. Making a living from it is another. This session offers a candid survey of how artists today sustain their practice, from direct sales and gallery representation to teaching, commissions, grants, and newer digital platforms. We’ll explore the pros and cons of each model, discuss real-world strategies for building income streams, and confront the myths that hold many artists back.
Yes, AND… How to Become the Creative Everyone Wants to Work With (Room N12-103)
With Judy Merrick, actress and improv teacher.
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Great collaborators get called back. In this high-energy workshop, award-winning actress and improv teacher Judy Merrick will show artists how the principle of “Yes, AND…” can transform your professional relationships. Through interactive exercises rooted in improvisation, participants will practice listening, adaptability, and trust—the skills that turn good artists into great partners. You’ll walk away with new confidence, sharper instincts, and a reputation-ready toolkit for thriving in collaborations and professional networks. This session is designed to help you become the kind of artist others seek out again and again, and one set on career success.
Grantwriting for Artists & Arts Organizations: Part 2 (Room N11-101)
With Jenny Darlington-Person, Executive Director of the Arts Council of Placer County, and Eliza Tudor, Executive Director of the Nevada County Arts Council.
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Grantwriting Part 2 — Insights from the Experts
Building on Part 1 of this two-part Grantwriting sequence, Jenny Darlington-Person, Executive Director of the Arts Council of Placer County will be joined by Eliza Tudor, Executive Director of Nevada County Arts Council, to share their collective expertise as seasoned fundraisers and grant writers. In this highly participatory Q&A, they will discuss what funders look for, how to avoid common mistakes, and how to build lasting relationships in the funding landscape. Bring your questions!
Demo Lab: 15 Minutes That Level up your Track (this runs all the way to 3:40) (Room N9-108)
With Pancho Tomaselli, internationally touring bassist (Nelly Furtado, MOLOTOV, WAR, PHILM, Tower of Power, META Sound Collection, etc.), producer, and educator.
-
Running as a four-hour rolling clinic, Berklee-trained bassist/producer Pancho Tomaselli (WAR, Tower of Power, Eric Burdon, PHILM) is offering one-on-one sessions giving you 15 focused minutes with to sharpen your demo’s strongest opportunities—arrangement, groove and low-end, performance, song form, tone, and mix notes—so your track moves from “interesting” to “industry-ready.” Whether you attend with a demo, or there simply to observe, you’ll leave with a concise next-steps sheet (top three fixes + targeted production tips) and practical suggestions for release readiness and career momentum. Bring 1–2 recordings (MP3/WAV on phone/laptop/USB), headphones, and optional stems or instrument; all genres and ages welcome. Sign-ups open at Registration (first-come, first-served) and slots run continuously throughout the day. Grounded in Pancho’s belief that music is a bridge and that learning thrives in a space of trust and belonging—and informed by funk, jazz, Latin rhythms, and global traditions—this clinic is crafted to meet you where you are and elevate what’s already in your sound.
2:25
15-Minute Break
2:40
Breakout Sessions
Relax with Tax for Artists and Creative Freelancers (Room N9-102))
With tax accountant and musician, Kiersten Taylor Duerr.
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Taxes don’t have to be stressful—especially for creatives. In this session, tax accountant and musician Kiersten Taylor Duerr combines her teaching background and accounting expertise to make financial literacy accessible. She will demystify self-employment taxes, deductions, and income tracking while introducing tools and strategies to stay organized. Participants will leave with a clearer understanding of forms like Schedule C, as well as practical habits to reduce stress and maximize financial confidence as independent artists.
Literary Arts Panel: Writing, Sustainability, and Creative Practice (Room N12-103)
With Nevada County Poet Laureate Karen Terrey, award-winning poet Dean Rader, novelist Mary Volmer, and writer and memoirist Leta McCollough Seletzky.
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If you are leading (or want to lead) a professional life in the literary arts or creative economy, join us in a conversation infused in curiosity and practical strategies. The panel members have been chosen for their thoughtful voice and expertise in their fields within the literary arts. We will share meaningful dialogue and skills regarding recent influences on the sustainability of living as and being a writer. Some of the questions asked will touch on the challenges to writers today of budget cuts and political climate, ethics and use of Generative AI, evolving views on Humanities, the variety of writerly roles, and the value of writing.
Collaborating with AI in Your Creative Practice (Room N15-101)
With technologist, Yvonne Fang.
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Artificial intelligence is reshaping the creative landscape, offering new tools for experimentation and collaboration. Artist and technologist Yvonne Fang will demonstrate workflows that integrate AI into art-making, from real-time image generation to AI-assisted storytelling in immersive environments. Drawing on her teaching experience at Stanford and California College of the Arts, Fang will guide participants in experimenting with prompt engineering and co-creative tools, showing how AI can enhance artistic voice while expanding possibilities for creative practice.
Creative Futures in a Circular Economy: Make Change, Make Money, Make Less Waste (Room N11-101)
With Shira Lane, founder and CEO of Atrium 916, Sacramento’s Creative Innovation Center for Sustainability.
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As California rolls out Extended Producer Responsibility (EPR) laws like SB 54 and SB 707, new budgets open for reuse, refill, repair, and education. That creates real opportunities for artists and makers—as storytellers, fabricators, experience designers, educators, and community activators. In this practical session, Shira Lane (Atrium 916) translates policy into plain language and shows how to position creative work where the funding flows—across producers/PROs, local governments, and mission-aligned partners. We’ll cover project types that qualify (installations, pop-ups, campaigns, workshops, product lines), how to frame outcomes (waste reduced, behavior change, community reach), and examples from successful circular pilots. You’ll leave knowing the roles creatives can play, how to package the work—and who pays.
Demo Lab: 15 Minutes that Level up your Track (Room N9-108)
With Pancho Tomaselli, internationally touring bassist (Nelly Furtado, MOLOTOV, WAR, PHILM, Tower of Power, META Sound Collection, etc.), producer, and educator.
-
Running as a four-hour rolling clinic, Berklee-trained bassist/producer Pancho Tomaselli (WAR, Tower of Power, Eric Burdon, PHILM) is offering one-on-one sessions giving you 15 focused minutes with to sharpen your demo’s strongest opportunities—arrangement, groove and low-end, performance, song form, tone, and mix notes—so your track moves from “interesting” to “industry-ready.” Whether you attend with a demo, or there simply to observe, you’ll leave with a concise next-steps sheet (top three fixes + targeted production tips) and practical suggestions for release readiness and career momentum. Bring 1–2 recordings (MP3/WAV on phone/laptop/USB), headphones, and optional stems or instrument; all genres and ages welcome. Sign-ups open at Registration (first-come, first-served) and slots run continuously throughout the day. Grounded in Pancho’s belief that music is a bridge and that learning thrives in a space of trust and belonging—and informed by funk, jazz, Latin rhythms, and global traditions—this clinic is crafted to meet you where you are and elevate what’s already in your sound.
3:40
5-Minute Break
3:45
Fuel for the Future—Closing the Loop, Opening New Doors (N12-The Multi-Purpose Center)
Gathering together with musician, DJ, dancer, and community builder, Brandon "GR8" Greathouse.
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To close out the Business of Art Symposium, we gather once more in community—participants, speakers, and leaders side by side—to celebrate the ideas, insights, and connections sparked throughout the day. Guided by Brandon “GR8” Greathouse’s signature energy and charisma, this session is both a reflection and a rallying cry: a chance to affirm what you’ve learned, recognize the confidence you’ve gained, and envision the next steps for your creative career. Expect to leave not only motivated and inspired, but ready to carry the momentum of this day into a future filled with new possibilities.